Sell Smart: Why the right agent and sole mandates matter

• The best agents combine strategy, honesty, and hustle to sell fast
• Sole mandates give one agent clarity, control, and accountability
• Smart marketing, strong negotiation, and trust drive higher results

Choosing the right agent

‍Selling your home is one of the biggest financial moves you’ll make and the right agent can mean the difference between a quick, profitable sale or months of frustration.

David Jacobs, Regional Manager at the Rawson Property Group, says a great agent brings more than a friendly smile and “local expertise.” They need strategy, emotional intelligence, and the hustle to back it up.

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“Selling a property isn’t just about square metres and ceiling heights,” Jacobs explains. “It’s about telling your home’s story in a way that connects with buyers.”

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What to look for

• A modern toolkit: Professional photography, video walkthroughs, targeted digital campaigns, and data-driven pricing strategies.
• Honesty over hype: The best agents tell you what you need to hear, backed by market data, not inflated promises.
• Work ethic: Punctual, prepared, responsive, and proactive. Their hustle when earning your mandate reflects how they’ll sell your home.
• Track record: Ask about recent sales, price accuracy, and how they market properties across multiple platforms.

Why sole mandates win

Many sellers believe that giving a property to multiple agents guarantees more exposure. In reality, it often backfires.

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Craig Mott, National Sales Manager for the Rawson Property Group, warns: “When multiple agents are involved, buyers see mixed signals, duplicate listings, and confusion over value. A sole mandate creates clarity and confidence.”

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The Benefits

• One clear strategy: A single accountable agent drives a cohesive, professional campaign.
• Smarter marketing: No diluted messaging, just one strong, targeted push to qualified buyers.
• Better negotiation: Your agent manages all enquiries and negotiations, allowing time to qualify buyers and negotiate from strength.
• Simplicity: One trusted point of contact keeps communication clean and stress-free.

Sole mandates also come with protection: escape clauses, performance check-ins, and cooling-off periods to ensure sellers aren’t trapped with underperforming agents.

The Way Forward

‍In today’s market, selling smart is about combining the right agent with the right agreement. Choose someone who understands your goals, has the tools to execute, and the honesty to guide you realistically. Then give them the focus and responsibility of a sole mandate.

“In today’s market, trust, experience, and professionalism matter more than ever,” Mott concludes. “Choose wisely, back your agent fully, and you’ll reap the rewards of a well-managed, high-impact sale.”

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