MyProperty launches AI-driven agent-first portal across Africa

• MyProperty expands beyond South Africa and Namibia with agent-first portal serving fast-growing African property markets.
• AI-powered search, pricing insights and smarter lead tools improve transparency, efficiency and consumer experience for agents and buyers.
• Independent ownership ensures fair pricing, innovation speed and equal opportunity for agents across markets without corporate preference.

Independent portal expands into African property markets

MyProperty, South Africa and Namibia’s leading independent property portal, has officially launched MyProperty Africa, marking its expansion into broader African property markets with a platform built specifically around estate agents and consumer needs.

The move represents a significant milestone for the portal, which has operated independently for over two decades without ownership ties to major real estate groups, banks or media companies.

This independence, says the company, allows it to focus on transparency, fair pricing and practical technology innovation rather than shareholder-driven returns.

As African property markets mature and cross-border investment and semigration trends increase, demand for transparent, tech-enabled marketplaces has grown rapidly across the continent.

Smarter technology and AI-Powered property search

The new platform introduces a next-generation property search experience driven by advanced data and artificial intelligence tools aimed at improving outcomes for both agents and buyers.

New features include:

• AI-assisted search tools that help buyers find relevant properties faster
• Interactive pricing benchmarks offering realistic value comparisons
• Richer suburb and area insights for informed decision-making
• Improved lead qualification tools for agents
• Multi-language and multi-currency support for cross-border buyers
• Faster, cleaner, mobile-friendly user experience

The platform is supported by Entegral, a real estate technology company that provides compliance, onboarding, CRM and transaction tools to thousands of agents.

Entegral’s broader ecosystem helps agents streamline listing distribution, compliance workflows and transaction efficiency while ensuring data integrity across marketplaces.

Independence enables faster innovation

According to founder Adriaan Grové, independence remains central to the platform’s philosophy.

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“Our independence allows us to stay focused on what matters, agents and consumers. We’re able to build transparent products, price fairly, and innovate quickly without external pressure for short-term returns,” says Grové.

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This agent-first philosophy ensures listings are treated equally rather than prioritised based on corporate ownership or advertising muscle.

Expansion across Africa with agent-first focus

Following strong performance in South Africa and Namibia, MyProperty Africa has now entered a soft launch phase, initially targeting high-growth markets including Mauritius and Seychelles, with further African expansion planned.

The continental rollout continues to follow key marketplace principles:

• Agent-first marketplace design
• Independent governance and ownership
• Transparent pricing structures
• Equal exposure for listings
• Locally relevant technology solutions
• Data-driven consumer insights

Grové notes that many African markets remain underserved digitally.

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“Africa’s property markets are growing rapidly, yet many remain underserved by fair and transparent digital platforms. Our goal is to work alongside professional agents across the continent and build a trusted marketplace together.”

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Call to estate agents across Africa

As part of the rollout, MyProperty Africa is inviting estate agents and agencies in launch markets to onboard their listings and join the growing cross-border marketplace.

Agents can register and begin onboarding listings here https://www.myproperty.africa/en-za/advertise

With digital property search accelerating across Africa, platforms that prioritise transparency, technology and agent empowerment are expected to play an increasingly central role in the continent’s real estate evolution.

The message is clear: Africa’s next generation of property transactions is going digital and agent-first.

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