Effective Date: 11 June 2025
Welcome to the privacy policy of REI, a platform owned and operated by Reale Activation (Pty) Ltd. This policy explains how we collect, use, and protect your personal information when you interact with REI, including through our website, services, or events.
When we refer to “we”, “us” or “our”, we mean REI and its owning entity. By “policy”, we mean this privacy policy. If you continue to use our services, you consent to the practices outlined below.
1. What This Policy Covers
We respect your privacy and are committed to protecting your personal information. This policy applies to all users, whether visitors to our website or subscribers to our services.
2. Your Consent
By using the REI platform, registering for services, or submitting any form, you agree to the collection and use of your personal data as described in this policy.To request the removal of your data, contact us at info@rei.co.za.
3. What We Collect
We may collect the following types of information:
• Contact Information: Name, email address, phone number, IP address.
• Account Details: Username, login credentials, social media-linked account info.
• Payment Data: Billing information and transaction history (secured via third-party payment providers).
• Content You Provide: Documents, press releases, listings, or any materials uploaded to REI.
• Website Usage Data: Browser type, device info, IP, referring URLs, and timestamps (via analytics tools).
• Cookies & Tracking: Cookies, beacons, and other tracking technologies to improve user experience.
• Third-Party Data: Data from services like Google, LinkedIn, or Facebook when accounts are linked.
4. How We Use Your Information
We use your information to:
• Verify identity and process payments or subscriptions.
• Personalise your user experience and content.
• Respond to inquiries and provide support.
• Share newsletters, event invitations, and promotions (you may opt out anytime).
• Improve our website, products, and services through feedback and analytics.
• Detect fraud, enforce policies, and ensure legal compliance.
5. How We Protect Your Information
We use modern security measures including:
• SSL encryption to protect transmitted data.
• Secure third-party payment providers for financial transactions.
• Access controls and regular system updates to mitigate risks.
• Vulnerability scanning and monitoring.
However, data transmitted online cannot be guaranteed 100% secure. Users share information at their own risk.
6. Data Retention
• Account Data: Retained for as long as your account is active.
• Transaction Records: Stored as required for legal and accounting purposes.
• Marketing Preferences: Held based on your subscription choices and engagement.
• Shared Content: May remain accessible to other users even after account deletion.
• Legal Requirements: Some data may be retained longer to comply with obligations.
7. Cookie Policy
Cookies help us personalise your experience, remember settings, and track analytics.
You can control cookie preferences through your browser settings. Note: disabling cookies may affect site functionality.
8. Sharing of Personal Information
We do not sell or trade your personal data.
We may share information with trusted service providers who assist with operations. These partners must keep data confidential and use it only as instructed.
We may disclose information to:
• Comply with legal obligations.
• Enforce our terms of use.
• Protect the rights, safety, or property of REI or its users.
Aggregated, non-identifiable data may be shared for marketing or research purposes.
9. Children’s Privacy
REI does not knowingly collect personal data from individuals under the age of 13. All services and content are intended for users aged 13 and older.
10. Google Analytics & Remarketing
We use Google Analytics to better understand visitor behaviour.
We may also use remarketing to serve ads based on past visits. You can adjust your Google ad settings via the Ads Preferences Manager.
11. International Data Transfers
If you're accessing REI from outside South Africa, your data may be transferred to and processed in South Africa or other countries where our service providers are located.
By using REI, you consent to such transfers.
12. Updates to This Policy
We may update this policy from time to time. Material changes will be communicated via email or highlighted on our site.
Last updated: 11 June 2025
13. Contact Us
If you have questions or requests regarding your data or this policy, please email info@rei.co.za
