Mama Shelter residences set to redefine Bree Street living

• Nearly half of 62 units sold in 30 days, totalling R100 million.
• Branded residences offer buyers global lifestyle, design, and service appeal.
• Project creates 600 construction jobs, 150 permanent roles on completion.

Background to Development

‍The Mama Shelter Residences Cape Town is fast becoming one of the most talked-about property launches of 2025. Within just 30 days of release, 27 of the 62 residences have already been sold, representing a combined value of just over R100 million. Buyers have each committed with non-refundable deposits, underlining confidence in the brand and the development.

The project is part of a mixed-use redevelopment on Bree Street spearheaded by Kasada, a private equity firm specialising in African hospitality, and Ingenuity, a leading Western Cape property developer.

Scheduled to open in Q3 2026, the development includes a Mama Shelter hotel, three vibrant food and beverage outlets, and 62 residences. More than 600 workers are currently active on site, with over 150 permanent jobs expected on completion.

Mama Shelter, founded in 2008 by the Trigano family and partnered with hospitality giant Accor in 2014, has grown into a global lifestyle brand under the Ennismore collective. It is known for playful design, eclectic interiors, lively social spaces, and a strong community focus.

Market Response and Buyer Appeal

‍“The response to the launch of these stylish apartments in vibrant Bree Street has been exceptional,” says Basil Moraitis, Regional Head of Pam Golding Properties in the Western Cape. “Most buyers are already familiar with the brand and are acquiring studios, one- and two-bedroom residences, primarily for leisure use.” With prices starting at R3 million (including VAT), the offering appeals to both local and international buyers.

Dr Andrew Golding, CEO of the Pam Golding Property group, adds:

“In the realm of luxury real estate, branded residences have become an increasingly distinctive and attractive option. The association with a successful global brand offering hallmark quality, design and service, provides strong motivation for buyers and investors alike. Established brand recognition also raises the profile of a development, drawing wider attention and enhancing its long-term value.”

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Benefits and impact on Cape Town

The Mama Shelter brand is already celebrated across Europe for its fun, community-focused hotels featuring restaurants, bars, karaoke, CinéMama screenings, and live music.

Cape Town’s Bree Street is expected to benefit from this cultural vibrancy, positioning itself as a hotspot for international visitors and lifestyle-conscious locals.

Globally, Mama Shelter attracts over one million visitors annually and is credited with revitalising urban districts. Its arrival in Cape Town promises to enhance Bree Street’s global reputation, attract ‘bleisure’ travellers, and boost the local economy through both tourism spend and job creation.

For residents, exclusive perks add to the value. Owners gain access to Mama Cares and Mama Magic services from fitness and pet pampering to event planning – as well as Accor Gold Status, which unlocks global VIP benefits including room upgrades, discounts, and dedicated concierge services.

Summation

‍With its distinctive blend of design, culture, and lifestyle benefits, Mama Shelter Residences Cape Town is poised to become an iconic addition to the city’s property landscape.

By blending international brand recognition with Bree Street’s unique urban energy, it will not only elevate luxury living in Cape Town but also contribute meaningfully to the city’s global positioning as a premier lifestyle destination.

For more information, visit mamashelterresidencescapetown.com or pamgolding.co.za.

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