Just Property at 25: Growth, Innovation & Regional Reach

• 110+ offices across Southern Africa, including Windhoek, Swakopmund and Harare.
• Gamified Training Academy lifts service quality, productivity and onboarding.
• AI-driven marketing and CRM tools streamline operations and client experience.

A 25-year growth story

Founded in 2000 as Just Letting, Just Property has evolved into a trusted national brand with 110+ offices across South Africa and a growing regional footprint in Namibia and Zimbabwe. The business has built its reputation on consistent client service, innovation, and a deep commitment to developing talent.

Their growth areas

• Regional expansion: New international offices in Harare (2024), alongside Windhoek and Swakopmund.
• Network scale: A broad franchise platform serving landlords, tenants, buyers and investors nationwide.
• People development: The Just Property Training Academy accelerates agent onboarding and upskilling.
• Service depth: Strengthening rentals, sales and portfolio management with uniform standards and playbooks.

Leadership perspective

“Every property rented, bought or sold through our network is a moment of real significance for someone. We are proud of how far we have come and focused on growing our impact,” says Paul Stevens, CEO of Just Property.

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On regional growth: “Harare has a dynamic property market and strong economic potential… We want to help more people unlock the wealth potential of property, whether that wealth is financial, emotional or generational.”

Technology that empowers

Just Property pairs digital platforms with in-person training to raise performance across the network. Agents use:

• AI-assisted marketing for listing copy, campaigns and audience targeting.
• Structured workflows that reduce admin and improve compliance.
• CRM and client portals for faster communication, transparent updates and better service.

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“Our agents have access to cutting-edge technology that streamlines the entire process. From lead generation to client engagement, the systems we use help our teams work smarter and deliver better service,” adds Stevens.

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The way forward

Looking ahead, Just Property will continue to:

• Expand selectively across Southern Africa through strong franchise partners.
• Invest in people, scaling the Training Academy and mentorship.
• Advance its tech stack, using data and AI to enhance pricing, pipeline visibility and client experience.

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“When we invest in our people, we are investing in the future of property in Southern Africa. Our mission of Creating Wealth Through Property guides every decision we make,” says Stevens.

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