SA Property market at risk: Overpricing tops 2025 concerns
- 88% of agents face overpriced listings, eroding trust and wasting time.
- Mid-market and luxury homes most distorted by inflated pricing pressures.
- Quarterly Sentiment Index aims to restore transparency and market integrity.
Why the MyProperty Sentiment Index matters
The launch of the first MyProperty Sentiment Index marks a critical milestone for South Africa’s property industry. Developed by Entegral and MyProperty, the Index surveys estate agents nationwide to uncover real market realities — free of spin. The 2025 inaugural results spotlight one issue that dominates all others: overpricing.
Adriaan Grové on the Challenge
“Overpricing damages trust, wastes time, and hurts the reputation of the industry,” says Adriaan Grové, CEO and Founder of Entegral and MyProperty.
This results in he adds:
- “Agents are caught between winning mandates and maintaining professional integrity.”
- “The result is a market that’s less efficient, and consumers who are often disappointed.”
Key Findings of the Index
The survey of more than 200 estate agents reveals a stark picture:
- 88% of agents report encountering overpriced properties often or always.
- Mid-market (46.2%) and luxury segments are most affected, where sellers demand unrealistic prices.
- Newer agents tend to accept inflated mandates, while seasoned professionals often walk away.
- Nearly 90% of mid-career agents say overpricing is a constant challenge, with many losing mandates to competitors who overvalue listings.
The Index also highlights the anchoring effect, where overpriced listings distort buyer perceptions, making realistically priced homes appear undervalued.
The Impact on Buyers and Sellers
“Sellers often rely on online listings to gauge value, without tracking price cuts or time on market,” Grové notes.
The result: disappointed sellers, frustrated buyers, and a market slowed by mismatched expectations. Agents who stand firm on fair pricing become pivotal in rebuilding trust across the sector.
The Way Forward
The MyProperty Sentiment Index will now be released quarterly, giving agents, buyers, and sellers actionable insights into industry challenges. Its goal is simple but urgent: greater transparency and fairer pricing.
“By surfacing these realities, we want to empower both agents and sellers to make better decisions. Fair pricing benefits everyone, buyers, sellers, and the reputation of our profession,” Grové concludes.
CLICK HERE TO DOWNLOAD REPORT
The full MyProperty Sentiment Index 2025 is now available for download. Access and download the full report here
