Is it Time to Sell? Here’s how to Know for Sure

Top 3 Takeaways

• Selling isn’t just about price - timing, planning and strategy drive the best results
• Stock shortages and lower rates are tipping the market in sellers' favour
• Underestimating the true costs of selling leads to lost profits and regret

Selling a property can be one of the most financially rewarding decisions you’ll make, but only if it’s done at the right time, with the right preparation.

Market conditions may look promising, but successful sellers don’t rely on headlines alone. They align timing with personal goals, have a clear strategy, and understand all the moving parts involved from local demand trends to hidden costs and tax implications.

Before you list your property, Paul Stevens, CEO of Just Property offers are essential steps to help you maximise your value and avoid common seller pitfalls.

Maximise Your Value: Key Steps Before You Sell

1. Understand Your “Why”
   Clarify your motivation is it relocation, reinvestment, downscaling and align it with your timing needs.
2. Know Your Market, Not Just the Headlines
   Use hyper-local data to see whether your suburb is heating up or cooling down. Ask for a 6-month micro-market report.
   
   
3. Time the Cycle Right
   Align seasonal supply and buyer demand. Winter lulls often mean less competition, while spring may draw premium offers.
   
   
4. Stage Smartly, Spend Strategically
   Do only essential repairs. Avoid overcapitalising on cosmetic upgrades unless there's a clear ROI.
   
   
5. Plan for Costs and Tax
   Factor in bond cancellation penalties, staging, compliance certificates, interim housing costs, and potential capital gains tax.
   
   
6. Work with a Pro
   Use a trusted agent with pricing tools, marketing reach, and negotiation experience to drive speed and profit.

Expert Advice Going Forward

The ideal time to sell isn’t just about market peaks. It’s when your personal goals and the market's momentum align. Right now, we’re seeing improving buyer activity, softened interest rates, and persistent stock shortages in high-demand areas, a sweet spot for sellers who plan smartly.

But selling too late or too soon, without preparation, can be costly. Don’t make an emotional or rushed decision. Instead, get granular data on your area, understand all the hidden costs of selling, and lean on experienced professionals to position your home for success.

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