Homeownership Through the Decades: Smart Property Moves for Every Life Stage

Top 3 Highlights

• Your lifestyle and financial position should guide your property decisions at each life stage.
• First-time buyers can benefit from no-deposit loans and transfer duty savings.
• Downsizing or relocating later in life can improve lifestyle while maintaining investment value.

Whether you're a fresh graduate or approaching retirement, property ownership remains one of the most rewarding long-term investments.

But what works in your twenties may not suit your sixties. As your lifestyle and needs evolve, so too should your real estate decisions. Bradd Bendall, National Head of Sales at BetterBond, shares key insights on how to make smart, age-appropriate property choices that ensure security, comfort, and lasting value.

In Your 20s: Laying the Groundwork

Your twenties are about exploration and independence. Renting may be the most practical first step offering flexibility and fewer responsibilities.

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“A rental property offers appealing flexibility. A landlord is responsible for the maintenance, and a two-year lease is less daunting than a 20-year bond,” says Bendall.

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Still, it’s never too early to enter the property market. Bendall notes that young professionals under 35 can access home loans of up to 110%, often covering both purchase price and upfront costs. To save more, consider buying properties under R1.21 million, below the transfer duty threshold, or opt for off-plan developments, which avoid transfer fees altogether.

Sectional title units, close to urban centres, nightlife, or transport routes, offer strong resale and rental appeal. Co-buying with a friend or partner is another avenue, but make sure roles, contributions, and exit terms are clearly defined.

In Your 30s: Rooted and Ready

With more financial stability, your thirties are ideal for putting down roots. You may be advancing in your career, planning for a family, or ready to build wealth through property.

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“Our data shows that the average first-time buyer is now 37 years old,” says Bendall. “It’s an age where financial readiness aligns with long-term goals.”

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At this stage, many are purchasing their first or second home, with an average price of R1.3 million. Location becomes more important — with buyers favouring areas near good schools, green spaces, and other lifestyle amenities.
This is also the time to consider joint bonds with a partner, which can increase affordability. Still, be cautious:

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“Partners must have a contingency plan in case of job loss or relationship breakdown,” Bendall advises.

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Some may over-capitalize early by renovating too soon. Instead, look at practical updates or using extra space for a home office or rental income opportunity.

In Your 40s: Building Stability and Wealth

By your 40s, you're likely enjoying greater income and financial clarity. BetterBond’s data shows buyers aged 41–58 now earn R80,000/month on average, double the income of those in their 20s and 30s. This is the time to consolidate wealth or refinance a bond for upgrades.

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“We’re also seeing a rise in multi-generational living,” Bendall shares. “Larger properties allow families to share costs and responsibilities.”

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Whether living with aging parents or adult children, co-living arrangements must be clearly outlined, with agreements on financial duties and personal space.

In Your 50s: Downsizing and Simplifying

With children moving out or changing priorities, many in their 50s begin to downsize. Large homes with pools and gardens may no longer align with the lifestyle they want.

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“A lock-up-and-go apartment or smaller home becomes an attractive alternative,” says Bendall.

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While these homes may be smaller, they aren’t necessarily cheaper. Buyers in this age group are spending around R1.8 million, often in lifestyle estates that offer security, community, and recreational amenities like golf or hiking trails. Popular areas include boutique estates in suburbs such as Constantia.

In Your 60s: Living the Lifestyle

Retirement doesn’t mean slowing down — it’s about living well and living smart. Retirees now account for 18% of buyers in coastal areas, looking for manageable homes close to healthcare and lifestyle facilities.

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“Buyers in this life stage are spending on average R2.1 million,” says Bendall.

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Popular destinations include Hermanus, Mossel Bay, Somerset West, and St Francis Bay, as well as secure inland estates like Waterfall Hills in Midrand, which offer medical services and leisure facilities.

Look for single-level homes, small gardens, and lock-up-and-go ease, especially when travelling is a priority.

Advice Going Forward

No matter your age or stage, smart property investment comes down to asking the right questions:

• Is the property well located and aligned with your lifestyle?
• Is it affordable based on your current financial situation?
• Will it yield a return on investment over time?

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“Fortunately, property is a reliable investment, at any age,” concludes Bendall. “Work with the experts from bond originators to real estate agents to make informed decisions throughout your journey.”