The Marlow on Mill: Newlands’ Most anticipated Residential launch in Years

Highlights

• Landmark off-plan opportunity in Newlands with strong long-term capital growth potential.
• Sectional title units from R1.72m - R16m, no transfer duty, with tax incentives for investors.
• Online sales launch on 6 August 2025 with R100k discount for same-day reservations.

Development Investment Snapshot

• Location: Mill Street, Newlands, Cape Town
• Development Name: The Marlow on Mill
• Developer: Eris Property Group
• Architects: TwoFiveFive Architects
• Type: Upmarket sectional title residential development
• Total Units: 281 apartments including studios, 1-, 2-, 3-bedroom units and a 240sqm penthouse
• Property Sizes: From compact studios to large family apartments and a luxury penthouse
• Price Range: From R1.72 million to R16 million (VAT inclusive, no transfer duty)
• Returns: Strong resale and rental potential, 7%+ capital growth in Newlands; Section 13sex tax incentive available for investors with 5+ units
• Target Market: Local residents, investors, student accommodation buyers, and short-term rental landlords

Key Features & Amenities

• Ground-floor retail including coffee shop, restaurant, and select stores
• Concierge service and full-time security
• Rooftop pool, entertainment deck, lounge areas and gas braais
• Gym, laundry facilities, greened common areas
• Pet-friendly and short-term rental-friendly (via Propr)
• Four levels of secure basement parking

Market Context & Investment Appeal

• Newlands remains one of Cape Town’s most prestigious and in-demand suburbs, with access to top schools, UCT, Kirstenbosch Gardens, and Cavendish Square.
• The suburb recorded over 7% annual capital growth over the past 10 years (vs. 5% Cape Town average).
• There is a severe shortage of sectional title stock in the area, boosting demand from residents and investors alike.
• Proximity to UCT and other tertiary institutions makes this ideal for student accommodation investors and parents buying for children.
• Buyers benefit from flexible personal use and hassle-free short-term rental management via Propr.
• Qualifies for Section 13sex tax incentive: Up to 55% of the purchase price deductible for buyers with five or more qualifying rental units.

Launch Details

• Online sales launch: Tuesday, 6 August 2025 at 13h00 (SA time)
• Special launch offer: R100,000 discount on all sales reserved on launch day
• Reservation fee: R10,000
• Pre-registration required: Visit https://sales.themarlow.co.za/?landingView=list to shortlist preferred units and join the live sales launch.

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“This iconic, upmarket new development will provide an important contribution towards meeting the ongoing demand for quality accommodation in Cape Town,” says Dr. Andrew Golding, Chief Executive of the Pam Golding Property Group.

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“Extremely well situated in a prestigious area of the Southern Suburbs, The Marlow on Mill is set to become a landmark for its design, functionality, and appeal.”

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