BetterBond at 25 - Turning homeownership into reality at scale

• Started in a video store, now 1.1m home loans later
• Bond origination that fuels agents, banks, developers alike
• Next era: simpler access, more buyers, bigger market impact

For 25 years, BetterBond has been the bond originator that did more than process paperwork, it turned the impossible into the possible. The now-household name started in 2000 behind a video shop counter with a simple conviction: homeownership should not be a privilege, it should be reachable.

Track record that changed the market

‍Fast-forward to 2025 and more than 1.1 million South Africans have secured home finance through BetterBond.

From agents to developers to banks, their origination infrastructure has become a critical piece of SA’s property finance engine. And their impact extends beyond approvals their charitable initiatives recognise that a home is dignity, security, belonging.

A key landmark was the 2003 merger with PA Home Loans, which sharpened their competitive power, expanded their footprint, and strengthened partnership networks.

Betterhome Group, CEO Rudi Botha on the next 25 years. “The past 25 years have been about innovation, resilience and relationships. As we look ahead, our focus remains on driving growth for the property industry, creating value for our partners, and making homeownership more accessible than ever before.”

Way forward

‍BetterBond’s next chapter is not incremental, it’s expansionary.
More originations. Greater reach. More accessible loan pathways. And eventually, new markets beyond South Africa’s borders.

Homeownership still changes lives and BetterBond intends to scale that impact.

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