Forbes Global Properties enters South Africa

• Forbes Global Properties has launched in South Africa, marking the luxury real estate network's first expansion into Africa.
• Led by Keegan Steyn, the firm will exclusively market South Africa's finest homes to affluent buyers worldwide.
• The launch connects South Africa's luxury property market to Forbes' global network spanning 35 countries and 600 locations.

Global luxury brand makes African debut‍

South Africa has become the first African market to join the prestigious Forbes Global Properties network, marking a significant milestone for the country's luxury residential property sector.

The invitation-only international real estate network has appointed South Africa | Forbes Global Properties, led by founder Keegan Steyn, as its exclusive South African representative. Headquartered in Cape Town with a national footprint, the firm will focus exclusively on the marketing and sale of the country's most exceptional homes.

The appointment gives South Africa's luxury residential market access to one of the world's most recognised premium real estate platforms, connecting local sellers with a global audience of high-net-worth buyers and investors.

The network's arrival also reflects growing international confidence in South Africa's luxury property market, which continues to attract both local and foreign buyers seeking distinctive lifestyle, coastal and investment opportunities.

A global network with local expertise

‍South Africa | Forbes Global Properties will specialise in representing the country's most prestigious residential properties, including landmark architectural homes, exclusive estates, luxury coastal residences and private lifestyle retreats.

The firm's strategy is deliberately selective, with each listing carefully curated to reflect the standards associated with the Forbes Global Properties brand.

By combining local market expertise with international marketing reach, the business aims to provide bespoke advisory services for discerning buyers, sellers and investors while showcasing South Africa's finest homes on the global stage.

Michael Jalbert, CEO of Forbes Global Properties, says South Africa represents an important addition to the international network.

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"It is a pleasure to welcome South Africa | Forbes Global Properties to our worldwide network. South Africa offers extraordinary lifestyle, architectural and investment opportunities, and Keegan's experience representing some of the country's most notable transactions makes him uniquely positioned to lead our presence in this important market."

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Showcasing South Africa to the world

‍For founder Keegan Steyn, the launch is about elevating South Africa's luxury residential market to a broader international audience.

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"We are proud to define a new benchmark in South Africa," says Steyn. "By combining deep local knowledge with the international reach of Forbes Global Properties, we are ensuring the country's most exceptional homes are represented with the visibility, distinction and sophistication they deserve."

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He believes the partnership will not only enhance exposure for premium residential properties but also strengthen South Africa's position as one of the world's most distinctive luxury property destinations.

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"This is an opportunity to showcase South Africa's finest homes to a global audience while bringing international buyers closer to one of the world's most unique luxury property markets."

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The Power of the Forbes Network

‍Established in 2020, Forbes Global Properties is the exclusive worldwide residential real estate partner of Forbes and operates as an invitation-only network comprising many of the world's leading independent luxury brokerages.

Today, the network spans more than 600 locations across 35 countries and is supported by over 20,000 luxury property professionals throughout North America, South America, Europe, Asia, the Middle East, Australia, New Zealand and the Caribbean.

Members benefit from the global reach of the Forbes media brand, leveraging an audience of more than 167 million monthly digital visitors to showcase exceptional homes to affluent buyers around the world.

For South African vendors, the affiliation provides international visibility that extends well beyond traditional luxury property marketing channels, while giving overseas buyers direct access to one of Africa's most sought-after residential markets.

A new chapter for South African luxury property

‍The arrival of Forbes Global Properties represents more than the launch of another luxury brokerage. It signals growing international recognition of South Africa's premium residential market and its appeal to high-net-worth buyers seeking world-class lifestyle, investment and architectural opportunities.

As global wealth becomes increasingly mobile and international buyers continue to diversify their property portfolios, the partnership places South Africa alongside some of the world's most prestigious luxury real estate markets.

For local sellers, developers and investors, it opens the door to broader international exposure. For Forbes Global Properties, it marks the beginning of its African expansion through a market increasingly recognised for its quality, value and global appeal.

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